If we say that a well-planned social media strategy plays a key role in the promotion of a small or medium sized business then it would not be wrong. Social signals today are becoming an integral part of search engine optimization. Whether you have an online or offline business if you are taking part in social-media campaign actively then nobody can stop you. Let us see the benefits of social media for your business. Web-based applications and mobile technologies are increasingly used today in order to convert communication into interactive dialogue. It can be between organizations, communities and even an individual. This concept forms the basis of social-media. Organizations as well as individuals are taking the help of Internet for promoting their business to millions of people all over the world. There is a drastic change in thinking of people at least in the youths of urban cities. They are spending more time on Internet so the focus is shifting from traditional advertising (Print, media, Television, etc) towards online advertising. An example of online advertising is the ads coming in between the YouTube videos & Facebook. There are some tangible benefits of social-media marketing. They are getting exposure, online traffic and gaining market insights. One thing which is a must in social-media marketing is getting a landing page along with a blog. With the updated content of the blog you get traffic from search engine. It also helps in getting more social-media share. In case you are a business owner but still not using the sites like Facebook, Google plus, Twitter, LinkedIn to grow your business social media presence then certainly missing a lot of things. Idea behind using this methodology is to take users to your company business page so that people can buy your services and products. Social media keeps your prospects engage means it allows you to get personal with your customers. By asking their opinions about a particular service you can make your users more satisfied. In this way you can promote your business. With social media you can share videos and photos about your business offerings. Just upload the photos of the charities you have done and see how popular your brand becomes. Since the end goal of promoting any product or service over various social-media channels is the conversion into sales that is why when you interact with your customers it creates an interest in them. Reputation is a big thing for a brand. It is not built in a day or two but it takes years in building a brand. Businesses invest thousands of dollars in their brand’s reputation management. They hire dedicated professionals who track the emotions of people in their comments. With the help of social-media you can easily address the rumors which could have destroyed the image of the brand. You can also use your Facebook page as an announcement channel for your product. In this way you can keep your followers updated about what is the latest offering from your side. Social media can also be used for market research. You can allow people to write reviews about your products. On the other hand you can conduct the surveys. You can watch the actions of your competitors so that modifications can be done in the launched product. The greatest advantage with social media is that it is inexpensive as compared to other advertising tools like print, TV etc. It allows you to have better relations with your customers thus we can say effective social media presence decides the success of your brand in current scenario.