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Digital Advertising

Ad Spend in india to Increase 12% This Year to 611 billion

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Advertising expenditure (adex) in India is likely to increase by about 12% this year to touch Rs 61,100 crore, with television retaining its leadership status in an industry that closely tracks overall economic expansion and consumer expenditure in a specific geography.     Advertising revenue, which accounts for 0.38% of India’s gross domestic product (GDP), is likely to increase at a compounded annual growth rate of 12.6% to touch Rs 99,200 crore by 2021, according to Read More...

10 Successful step towards boosting Brand Awareness with Social Media Marketing

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It can be inspiring to clearly define the value of social media for brand awareness. But one thing is certain, when used social media properly, it can be the most powerful marketing tool for your business.   Below are the 10 tips you must consider for increasing brand awareness with Social Media Marketing.     Focusing on right channels There are number of social media platforms and with time, more are coming up. However, it is practical that you recognize the Read More...

5 Reasons Why You Need Digital Marketing ?

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Having a strong web presence is even more important if you are running a business. The need for making yourself available is a must if you want to make it big .The maximum visibility on the internet can bring you visitors which can be converted into customers. The various reasons why you cannot neglect digital marketing are listed below. 1. Branding Branding, of course, is the big factor to increase your visibility through digital marketing. Businesses that initiate online campaigns are Read More...

Top 5 Tips for Effective Digital Marketing

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Digital Marketing has been so popular from the past 2-3 years. For any type of business, it has become an essential part of marketing activities whether it is going for a newspaper ad or Facebook ads. If you are thinking of a new business, you must opt digital marketing for two-way communication with your audience these days. Going with this way of marketing, you will save your time for other brand making activities. Being the Digital Marketing Expert, we are writing down the top 5 commandments Read More...

Why Good Content is Important for SEO

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The success of website is known by the traffic it generates, and for generating high traffic, you required a good content for Search Engine Optimization (SEO). The ‘O’ in SEO stands for optimization – and optimizing your website’s content is key to attracting potential customers to your site.       Search engine spiders are out there crawling the internet – looking for content that’s relevant. For search engines like Google and Bing, the goal is to Read More...

8 Popular Social Media Platforms

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Social Media networking feels like it has been around for a lot longer than it has. In fact, it was less than a decade ago that it really hit its stride. Seems unbelievable right? Take a look at the following networking sites and when they were launched. LinkedIn Tagline: The go-to place to act professional without a business suit on. Launched: December 2002. MySpace Tagline: A place for Friends. Launched: August 2003 Facebook Tagline: Facebook helps you connect and share with the Read More...

Quick and Easy Way To Promote Your Online Business and make money

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Some necessary points are required to be kept in mind if you have decided to run an online business. Running an online business is not simple like running an ordinary business as there is not direct contact between the Businessman and their client. Certain simple and sober steps should be undertaken to enhance your business on the internet. Making business socialized: As there is a great craze of social networking in the society, we must grab this opportunity by putting Read More...

Benefits of Social Media for your Business

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If we say that a well-planned social media strategy plays a key role in the promotion of a small or medium sized business then it would not be wrong. Social signals today are becoming an integral part of search engine optimization. Whether you have an online or offline business if you are taking part in social-media campaign actively then nobody can stop you.     Let us see the benefits of social media for your business.   Web-based applications and mobile Read More...

Five Major Reasons for an Online Social Media Promotion

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Online social media in Surat become major tool for online business nowadays. People are not just connecting to social media for social uses nowadays there are using these for their business purposes also. Social media also offers various options for promoting online business. There are many reasons for an Online Social Media Promotion in Surat.     Notice by Numerous Users: These days many of us are online, some are connected for socialize, some are for purchases and some Read More...

Social Media Marketing Best Practices for Your Small Business

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Social media marketing best practices can change as rapidly as the social media platforms themselves. New networks are constantly joining the game, and the existing social media continually change their algorithms and their interfaces to adapt to an evolving user base. It can be hard to keep up, but don’t worry; we’ve compiled a few do’s and don’ts to help you optimize your social media marketing. Do Use visuals. Let’s face it: People scroll mindlessly through the Read More...

Tata Group Drafting New Branding Rules

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Brand equity agreement being redrawn to reflect its universal nature of business KALA VIJAYRAGHAVAN & SATISH JOHN MUMBAI The $97-billion Tata Group has started work on an overhaul of its Brand Equity and Business Promotion (BEBP) agreement, an omnibus document that governs, among other things, which group companies use the Tata name and how, and how much royalty they pay for it. The agreement, drafted in 1996 and never revisited since, is being redrawn to reflect the ‘more Read More...