News

SEO - Web Marketing

5 Tips To Optimize Your Website Perfect for Google’s Mobile First Index

http://news.deepit.com/5-tips-to-optimize-your-website-perfect-for-google-s-mobile-first-index

Mobile evolution has been raised in each and every field of life. A maximum number of people are shifting from their desktops to mobile phones. Corresponding to this shift, every business website is also making a big shift to its Mobile-version. Google has clearly stated that now the mobile version of every website will be given equal priority as the desktop version. A new indexing rule ‘mobile-first index’ has been rolled out by Google. According to this rule, the mobile version Read More...

Follow 5 Tips For Mobile SEO Practices

http://news.deepit.com/follow-5-tips-for-mobile-seo-practices

As of 2015, the mobile internet users were 52.7 percent as compared to desktop users. This percentage has been increased in 2017 and will keep growing more in coming years. The number of people using the internet on their mobile phones has already been expected to rise to 63.4 percent for 2017. Therefore, it has become essential for every business website to fully optimize their websites for easy mobile access. Being the Search Engine Optimization Expert, we would recommend making your websites Read More...

Are You Using The Correct Social Media For Your Brand?

http://news.deepit.com/are-you-using-the-correct-social-media-for-your-brand

Social Media was originally introduced for social interactions, it is now largely used for other purposes, business being one of them. Initially there were just one or two social media platforms like Facebook, Twitter etc. But today, there are countless platforms especially customized for specific purposes. Like for photograph addicts Instagram is perfect. Individuals who wish to interact for business, LinkedIn will do the job and many more   Social Media is the new advertising Read More...

Look Out For The Core Components Of SEO Success

http://news.deepit.com/look-out-for-the-core-components-of-seo-success

Search engine optimization or SEO is the task of ensuring that the web pages actually find their good place in the SERPs (search engine results pages). In fact SEO is the most worked specialization of web design as in its absence, the most sophisticated UXD (user experience design) would fail and falter in its objectives. Some wise webmasters have developed super calibers & have sorted out factors of relevance.   SEO tactics and inputs have been divided into the two broad Read More...

How to Develop a Brilliant SEO Strategy for Your Business

http://news.deepit.com/how-to-develop-a-brilliant-seo-strategy-for-your-business

A sound SEO strategy is one of the main marketing strategies that can lead a business to years of online success and growth. The skill lies in tailoring your website to the algorithms that search engines use to rank websites. That is easy said than done. Apparently, search engine algorithms keep changing as the internet world evolves. Running successful SEO Company in Surat, they stay up-to-date with best SEO practices to develop sound strategies that excel in the internet space. Here Read More...

Why Deep Technologies is the best SEO Company in Surat, Gujarat??

http://news.deepit.com/why-deep-technologies-is-the-best-seo-company-in-surat-gujarat

Search Engine Optimization is the procedure of enhancing the performance of a Website on natural (common, un-paid or Organic) search engine result pages for focused on essential words. In this Tech Addict World, every and everything is sought online and particularly on Search Engines. Search Engine Optimization (SEO) is the methodology by which you can get your Website on Top of Search Engine Page Results (SERPs). With the assistance of SEO you can expand the Web Presence of your Website and Read More...

As Web Search Goes Mobile, Rivals Chip at Google’s

http://news.deepit.com/as-web-search-goes-mobile-rivals-chip-at-googles

People are overwhelmed at how crowded internet has become, they now expect computers & phones to be smarter and do a lot more for them Say you need a latte. You might pull out your phone, open the Yelp app and search for a nearby cafe. If instead you want to buy an espresso machine, you will most likely tap Amazon.com. Either way, Google lost a customer. Google remains the undisputed king of search, with about two-thirds of the market. But the nature of search is changing, especially as Read More...

Seven Sins of Content Marketing

http://news.deepit.com/seven-sins-of-content-marketing

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands over-estimating how much content consumers want? As brands continue to pour forth websites, magazines, ad-funded TV programmes and co-creation campaigns, many consumers are struggling to wade through the rising tide of content. Some brands are reporting that feedback indicates they should actually produce less content; the amount of material can be a distraction, and many Read More...

How to Better Search THE WEB

http://news.deepit.com/how-to-better-search-the-web

For most people, searching the web is limited to just entering a bit of text into a search box. Hitesh Raj Bhagat & Karan Bajaj show you how to search faster, more accurately and have some fun while doing it to Google Launched in 1997, this search engine with a minimalist design has grown in a way that a few would have imagined. It is adopted by multiple browsers as the engine for their top search bar and is also used as a homepage by various browsers. Tips, tricks and easter eggs 1. Read More...

How to Stay on Top of Google’s Search Rankings

http://news.deepit.com/how-to-stay-on-top-of-googles-search-rankings

Follow norms, avoid search major’s penalty In May 2009, a year after being in business, OneNewsPage-.com founder Marc Pinter Krainer woke up to see internet traffic on his site turning to almost zilch – that too overnight. Krainer, who had raised money a few months back from investors, was not only red-faced but perplexed too about the reason for this drop. Only later did Krainer discover that the dip was because of Google Penalty, whereby your site will show up lower on Google Read More...

SEO-l Searching

http://news.deepit.com/seo-l-searching

IN the same website as it used to attract new customer in the US, Japanese car manufacturer Honda also sold used cars. Now, for a potential used car buyer, it was confusing because when he for the brand on a popular engine, the first site that came up was the main site. The customer then had to navigate through reams of information before he could reach the used cars page. Honda had its optimised but what they came up with was a ‘one size fits all’ solution. Enter SEO (engine Read More...

Google, Microsoft spar over search results quality

http://news.deepit.com/google-microsoft-spar-over-search-results-quality

Google is accusing Microsoft of cheating as the two duel for internet search supremacy, but Microsoft denies the charge, saying it's just using all available weapons to lessen its rival's dominance. The dust-up between the two companies that process virtually all of North America's search requests grabbed the spotlight Tuesday at an event sponsored by Microsoft about the future of internet searches. Microsoft's practices have even wider implications now that its technology powers Yahoo searches Read More...

Advertising will be about Advertising will be about engagement, not brand awareness. the more fun consumerss. have with your ad, the less work you have to do to persuade them to buy your product

http://news.deepit.com/...

IT’S HARD TO FEEL A revolution when it’s rumbling underneath you. When I moved to California in 2009, I finally got around to throwing out a big box of video cassettes, which got me thinking about buying my first DVD player in London in the late 90s. At my local video store, I struggled to find new releases on DVD. The conditions were in place for a major shift -- both consumers and movie studios were hungry for a higher-quality, more durable and interactive alternative to VHS --but Read More...

Advertising will Look Up in 2014 and May Grow by About 8-10%

http://news.deepit.com/advertising-will-look-up-in-2014-and-may-grow-by-about-8-10-2

The India growth story took a knock in 2013 as growth slumped amid rising inflation, leading to a distinct cooling in the enthusiasm of overseas investors. Even the rural markets, which have picked up the slack when urban consumption slowed, have felt the pinch. Thomas Puliyel, president of market researcher IMRB International, spoke to Shambhavi Anand about the year gone by and why a turnaround doesn’t look imminent. Edited excerpts: What is the outlook for consumption, retail this Read More...

Performance Marketing: FIVE TRENDS FOR 2014

http://news.deepit.com/performance-marketing-five-trends-for-2014

  The pending start of a new year sparks the debate on what will be hot for the year ahead, so here are Tradedoubler's predictions for 2014 By Dan Cohen Tradedoubler believes there will be five key topics of conversation in the coming year: value chain, traffic, data, pricing models, and regulation and compliance. Here’s why: Value Chain Indicators show that ecommerce spend will continue to grow. The impact of the smartphone and how it is supporting the change in consumer Read More...

M-commerce: The Next Money Spinner

http://news.deepit.com/m-commerce-the-next-money-spinner

Mobile devices will redefine how e-comm companies do business as more customers take to such devices for large-value transactions MOINAK MITRA & RAHUL SATCHIDANAND NEW DELHI | MUMBAI  You can tell the rules of the game are changing by closely observing how traditional players are viewing the mobility space. Of course, e-businesses ought to cash in on m-commerce first, but Domino’s Pizza India has a few ‘firsts’ up its sleeves. Apart from being the first to launch an e-commerce Read More...

Online marketing or stalking

http://news.deepit.com/online-marketing-or-stalking

Internet users may face more privacy threats as marketers aggressively collect information MUMBAI: Someone is quietly profiling your every move online: snooping around what you tweet or scribble on FB or even scanning your emails to friends and family. If that sounds suspiciously close to stalking, marketers have a more polite name for the practice: mapping. While not a new phenomenon in India, it has become more critical given the growing importance of social media marketing and increasing Read More...

Alibaba Rival JD.com to Top Sales Target This Year

http://news.deepit.com/alibaba-rival-jd-com-to-top-sales-target-this-year

JD.com, China’s second-largest e-commerce site, is set to exceed 100 billion yuan ($16.47billion) in annual sales for the first time in a market that has drawn investment from global retailing names such as Amazon and Wal-Mart. Sales volumes will likely eclipse the company’s target of 100 billion yuan compared with 60 billion yuan in 2012, JD.com said in a press release on Monday. The smaller rival of China’s Alibaba Group Holding said it has broken even for the first three quarters Read More...

E-Comm Portals Aim to Hit the Profit Highway in Two Years

http://news.deepit.com/e-comm-portals-aim-to-hit-the-profit-highway-in-two-years

RADHIKA P NAIR & BISWARUP GOOPTU BANGALORE Leading Indian online retailers, including Snapdeal and fashion portal Myntra, expect to turn profitable in the next two years, signalling a seismic shift in an industry where so far growth has been pursued at the expense of the bottom line. Pressure from risk-capital investors and growing consolidation in an industry where the leaders are outpacing the laggards is forcing online retailers to identify newer revenue streams and cut down on costs. Read More...

‘Next Google Can Be From India’

http://news.deepit.com/next-google-can-be-from-india

India is on the cusp of a revolution, writes Google executive chairman Eric Schmidt in Reimagining India. Exclusive excerpts:   In spite of its well-deserved reputation as one of the world’s leading information technology and software development hubs, India is far from being the connected society many foreigners imagine.... Today India, with a population of 1.2 billion people, has more than 600 million mobile-phone users but only about 150 million people who regularly connect to the Read More...

Brave new world of web marketing

http://news.deepit.com/brave-new-world-of-web-marketing

Source of control in advertising as well as brand building is shifting rapidly towards the consumer IF ADVERTISING IS about ‘Truth well told — now, really well told,” should it matter which rooftop it is shouted out from? Let’s face it; the internet is beginning to make its impact felt. Between the legendary, endearing Volkswagen ‘Lemon’ and the melting AXE chocolate on our computer screens, the commandments of building brands & advertising are being Read More...

Website surfing by 7 crored people

http://news.deepit.com/website-surfing-by-7-crored-people

71 million and counting : More and more Indians hit the e-highway NEW DELHI: About 71 million Indians ‘claim’ to have used the internet in 2009, a study by Internet and Mobile Association of India (IAMAI) and marketing research firm IMRB on Monday said. In a joint report titled ‘Internet in India’, IAMAI and IMRB said the number of people who ‘claimed’ to have used internet in 2009 stood at 71 million. ‘Claimed users’ — those who said they had used the internet in some form, Read More...

Web addresses exceed world's population

http://news.deepit.com/web-addresses-exceed-worlds-population

Melbourne, July 30 (ANI): Internet is growing in dimensions every second, so much so that there are more addresses than there are people on Earth, claims the team behind Microsoft's new search engine Bing. Bing has put the number of web pages at "over 1 trillion", while Google had earlier indexed more than one trillion discreet web addresses. The current global population stands at more than 6.7 billion, which means that there are about 150 web addresses per person in the world. And this Read More...

Microsoft, Yahoo! in 10-year Web search partnership

http://news.deepit.com/microsoft-yahoo-in-10-year-web-search-partnership

  The long-expected deal effectively means Microsoft's new Bing search engine will be combined with Yahoo!'s experience attracting advertisersto pose the first serious threat to Google, if the companies get regulatory approval and can make the partnership work. Yahoo Yahoo shares fell 11 percent as some investors were disappointed by the limited scope of the deal, which did not include upfront payments for Yahoo, which could have been $1.5 billion or more, according to a Sanford Read More...

Online Sale 42% Increased

http://news.deepit.com/online-sale-42-increased-2

Click on image to enlarge view Source : " Gujarat Samachar " 13 June 2009 Read More...

The Rise and Rise of Digital Marketing

http://news.deepit.com/the-rise-and-rise-of-digital-marketing

US corporations are expected to increase their spend on digital marketing from 2.5% of revenue to 9% in 2013, overtaking IT spend as a percentage of revenue for the fi rst time. Not surprisingly, social media is where most marketers want to increase spending, but mobile applications are not far behind. Tablet applications also fi gure on the list. Brand building and differentiation are the top reasons for digital marketing, followed by customer  communication and assessment of customer Read More...