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Difference Between WordPress & HTML5 Website

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Features WordPress HTML5 Ideal for Number of Webpages More than 100 Best for frequent update Less than 100 Best for less update Web Hosting Cost $100 / Year Requires more resources $60 /Year Requires a few resources Webpage load speed Average speed It is loading many unwanted Read More...

Changes for changing favicon in whole magento

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The file extension should be of .ico \skin\frontend\default\default \skin\install\default\default \skin\frontend\base\default \downloader \errors\default\images \skin\adminhtml\default\default After paste favicon ico clear the browser history and login your magento admin panel. Read More... Publish On : 19-08-2017

Showing last inserted products first

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Copy the file from : Path: app\code\core\Mage\Catalog\Block\Product\List\Toolbar.php Paste to : Path: app\code\local\Mage\Catalog\Block\Product\List\Toolbar.php [ Create folders if not available ]   in above file find bellow code    if ($this->getCurrentOrder()) { $this->_collection->setOrder($this->getCurrentOrder(), $this->getCurrentDirection()); }   And Replace with bellow code.   if Read More... Publish On : 19-08-2017

Pin-code on Checkout Page 6 digit fix

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Replace bello code in checkout page of magento  <input type="text" title="<?php echo $this->__('Zip/Postal Code') ?>" name="billing[postcode]" id="billing:postcode" value="<?php echo $this->escapeHtml($this->getAddress()->getPostcode()) ?>" class="input-text validate-zip-international <?php echo $this->helper('opc')->getAttributeValidationClass('postcode') ?>" Read More... Publish On : 19-08-2017

Expand category while adding product in magento admin panel

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Go through bellow path and open it app/design/adminhtml/default/default/template/catalog/product/edit/categories.phtml   Comment bellow code //tree.expandAll(); Read More... Publish On : 19-08-2017

How to customize Estimate Shipping and Tax in shopping cart page magento

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You can go througn bellow path and change what you want in code : app\design\frontend\base\default\template\checkout\cart\shipping.phtml Read More... Publish On : 18-08-2017

No url is working after shifting magento 1.9

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I found the solution. While copying the files from sub-domain to primary domain, You didn't copy .htaccess file. Copying this file solved the problem. Read More... Publish On : 18-08-2017

5 Tips To Optimize Your Website Perfect for Google’s Mobile First Index

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Mobile evolution has been raised in each and every field of life. A maximum number of people are shifting from their desktops to mobile phones. Corresponding to this shift, every business website is also making a big shift to its Mobile-version. Google has clearly stated that now the mobile version of every website will be given equal priority as the desktop version. A new indexing rule ‘mobile-first index’ has been rolled out by Google. According to this rule, the mobile version Read More...

Ad Spend in india to Increase 12% This Year to 611 billion

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Advertising expenditure (adex) in India is likely to increase by about 12% this year to touch Rs 61,100 crore, with television retaining its leadership status in an industry that closely tracks overall economic expansion and consumer expenditure in a specific geography.     Advertising revenue, which accounts for 0.38% of India’s gross domestic product (GDP), is likely to increase at a compounded annual growth rate of 12.6% to touch Rs 99,200 crore by 2021, according to Read More...

Follow 5 Tips For Mobile SEO Practices

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As of 2015, the mobile internet users were 52.7 percent as compared to desktop users. This percentage has been increased in 2017 and will keep growing more in coming years. The number of people using the internet on their mobile phones has already been expected to rise to 63.4 percent for 2017. Therefore, it has become essential for every business website to fully optimize their websites for easy mobile access. Being the Search Engine Optimization Expert, we would recommend making your websites Read More...

ભારતની ટોચની દસ યુનિવર્સિટી ની વેબસાઈટ હેક​

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SECURE YOUR WEBSITE: "PROTECT YOUR CUSTOMERS WITH OUR ADVANCED SSL CERTIFICATE"   Today, running a successful business online requires that you make Internet security a top priority. Customers need to feel confident that their personal information and credit card numbers are safe from hackers. Deep Technologies offers a wide variety of SSL Certificates to meet your online business needs. Read More...

Why Your Website Maintenance is Necessary

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A great business is reflected by a great website these days. Whether you want to do shopping or booking of any tickets, you would prefer to go online for everything. Not because it saves your time but also it is so easy to follow. But what if you just visit a website and it is totally outdated. It would take a second you just leaving from such a website. This way both the business website sales and traffic would see a drastic fall. Definitely, you don’t want it. Therefore regular website Read More...

10 Successful step towards boosting Brand Awareness with Social Media Marketing

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It can be inspiring to clearly define the value of social media for brand awareness. But one thing is certain, when used social media properly, it can be the most powerful marketing tool for your business.   Below are the 10 tips you must consider for increasing brand awareness with Social Media Marketing.     Focusing on right channels There are number of social media platforms and with time, more are coming up. However, it is practical that you recognize the Read More...

Why WordPress is Still the Best CMS?

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WordPress is definitely the world’s most popular as well as a powerful CMS, which brings several convenient options to you. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website. 1. Ease of Use WordPress is very easy to use and has an intuitive interface. You Don’t need to understand a bunch of coding just to post content to your site. Adding new pages, blog posts, images, etc. Read More...

10 Simple Ways to Increase Traffic for Your Website

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  1. Responsive website can give big advantage With the world going mobile, more than 40% of your visitors are visiting your website through mobile or smartphones. You must go for a responsive website so that you do not miss on any visitor. You will have to make sure that your website is accessible and functional on any device. Be it smartphones, tablets or desktop your site should run on any and every device.     2. Link Internally for better result Work on Read More...

5 Reasons Why You Need Digital Marketing ?

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Having a strong web presence is even more important if you are running a business. The need for making yourself available is a must if you want to make it big .The maximum visibility on the internet can bring you visitors which can be converted into customers. The various reasons why you cannot neglect digital marketing are listed below. 1. Branding Branding, of course, is the big factor to increase your visibility through digital marketing. Businesses that initiate online campaigns are Read More...

Top 5 Tips for Effective Digital Marketing

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Digital Marketing has been so popular from the past 2-3 years. For any type of business, it has become an essential part of marketing activities whether it is going for a newspaper ad or Facebook ads. If you are thinking of a new business, you must opt digital marketing for two-way communication with your audience these days. Going with this way of marketing, you will save your time for other brand making activities. Being the Digital Marketing Expert, we are writing down the top 5 commandments Read More...

Website Design and Development – Both Must Run Side-by-Side

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Many people who don’t have any link to the web world, consider web designers and developers same. For them, both of these jobs are just creating a flawless website. But there is a big difference between these two separate jobs which, no doubt, work on the same ground. A web designer is the one who works on and takes care of the look and feel of any website whereas the web developer is another person who works on the functionality of any website. Being the Website Design and Development Expert Read More...

Simple Guidelines on Advanced Web Application Development

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Web application development has seen a vital shift over the last few years. With technology advancements and deviations in programming landscape, the demands of business functionality have changed. The demands of web application solutions have become complex based on innovative functionalists, competencies and straightforwardness. Consumer applications have equally become demanding as business applications. All this has impacted web development languages, frameworks and libraries. And most of Read More...

Must Avoid Business Website Mistakes

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The presentation of any website is very important, that’s a major factor in holding the attention of your visitors and making sales. The look of your site is important, because it says something about your business and presents an image.   Everyone knows the importance of having a website. For any business to flourish, it has to have a strong web presence on the internet. And just having an amateurish website design Wouldn’t do! Your website design has to be such that it captures Read More...

Advanced SEO Tactics to Promote Ecommerce Store Online

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Currently, all our online businesses are part of a rapidly growing Ecommerce adventure. Regardless of any business size, nowadays almost every business owner has Ecommerce platforms to best serve their business opportunities in this forever running and competing virtual marketplace. Leading and high-quality Ecommerce service providers such as Deepit are high on demand in between new and existing online business owners for continuous improvement & maintenance of live Ecommerce websites or to Read More...

9 Must Have Attributes of Ecommerce Mobile Applications

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In the present scenario, consumers making purchases via smartphones is the new normal. Hence, Ecommerce businesses are investing in mobile apps to enhance buyer experience and retain loyal customers. Let us put a glance what are the essential features of a highly functional e-Commerce mobile app:   1. Ease of getting started Make the registration process as simple as possible by keeping minimum possible mandatory information fields. Otherwise it may scare away your Read More...

Are You Using The Correct Social Media For Your Brand?

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Social Media was originally introduced for social interactions, it is now largely used for other purposes, business being one of them. Initially there were just one or two social media platforms like Facebook, Twitter etc. But today, there are countless platforms especially customized for specific purposes. Like for photograph addicts Instagram is perfect. Individuals who wish to interact for business, LinkedIn will do the job and many more   Social Media is the new advertising Read More...

Deep Technologies Celebration 15th Foundation Day

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Deep Technologies, one of the leading web solution providers, is celebrating its 15th foundation day and thanking every one who has played an important role in it. Deep Technologies was founded on 1st, August, 2002 in Surat, Gujarat. 14 years of Continuous Endeavors led it to successfully complete 400+ web projects wordwide.     Every Year we are celebrating our Foundation day in different ways. So this year we decided to celebrate this special day as day long outing at Read More...

How do Ecommerce websites make profits?

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How do Ecommerce websites make profits? Do they have some secret tricks up their sleeves that help churn more sales volumes while keeping costs minimal. Yes! They do, and we are going to share that secret with you. The secret about how to build a profitable Ecommerce website development that can improve your ecommerce website.     Breaking Down the Business Model to Starting an Ecommerce Website   A successful business model is one that makes best use of its resources Read More...

Why Ecommerce Website Development in Magento?

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Magento ecommerce system chosen by 150,000 businesses.   There are three popular editions available i.e.Magento go, Magento Enterprise and Magento Community. Magento Community is a free open source available to download. But, there is no technical support provided by Magento for Community edition.     We found Magento is a feature rich powerful, scalable and cost-effective eCommerce Solution. SEO and Marketing Promotion tools Magento Mobile Webstore with Read More...

Look Out For The Core Components Of SEO Success

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Search engine optimization or SEO is the task of ensuring that the web pages actually find their good place in the SERPs (search engine results pages). In fact SEO is the most worked specialization of web design as in its absence, the most sophisticated UXD (user experience design) would fail and falter in its objectives. Some wise webmasters have developed super calibers & have sorted out factors of relevance.   SEO tactics and inputs have been divided into the two broad Read More...

Please visit Deep Technologies at SAITEX - 2016

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Deep Technologies Second Day in SAITEX (Africa’s Largest International Trade Exhibition for Retail Products and Technologies)         Read More...

Deep Technologies Participate in SAITEX

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Deep Technologies Participate in SAITEX (Africa's Largest International Trade Exhibition for Retail Products and Technologies)   Please visit Deep Technologies at Stall no. P27 Hall no. 3   SAITEX OPPORTUNITY SAITEX is Africa's leading exhibition for retail products featuring electronics and home appliances, homeware, IT & Telecom, Home Textiles, Packaging Plant Systems and household products as well as building materials and tools.     Every Read More...

11 Tips, to help you Decode the Color Scheme for your Website

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“Color,” is “85% of the reason you purchased a specific product.” Color is a tricky thing.   Having the right color scheme for a website goes far in identifying a type of business, setting the tone for the business and establishing an online business style. Your choice of web design colors also could mean the difference between someone staying on a website longer, quickly leaving, or taking part in a desired call to action, whether it’s a purchase, completing a form, or Read More...

Cyber threats a clear & present danger for online cos: Gartner

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With an increasing number of businesses going digital, cybersecurity is a key challenge for companies going online. As smallest of start-ups and largest of companies move online, cybersecurity will have to address the shortage of private digital infrastructure and services that fall outside the ambit of IT systems.   However, if cybersecurity issues aren't tackled, 60 percent of digital businesses by 2020 will suffer major service failures due to the inability of IT security teams to Read More...

WHAT GOOGLE EXPECTS FROM US??

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So, we are developing a website, but are there any guidelines or set of instructions that has to be followed? Yes there are, we have to take care of few things during developing a website or else Google will penalize us or the website ranking will get affected by it. For a better Google friendly website and a high Google ranking few things has to be done and what are those, i will tell you. Let's get started then -   1. The best and the most effective way are to make your website Read More...

we are excited to announce the launch of new website – “www.sudershanpolyfab.com

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We are very excited to announce the launch of our newly designed website For our valuable customer. Please visit us our website :- www.sudershanpolyfab.com   Read More...

Advantages Of Hiring A Professional Magento Development Company

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After having decided to go in for a Magento platform for developing your ecommerce site you will be facing a big dilemma as to whether build your ecommerce site all by yourself, in case you happen to possess expertise in Magento or install a readily built script the promises to visualize your dreams or seek the assistance of professional Magento development company.   Channelizing your expertise in Magento to create an ecommerce site all by yourself, will be a very draining as there Read More...

we are excited to announce the launch of new website www-shavyaageotex-com

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We are very excited to announce the launch of our newly designed website. Visit us at our new web address www.shavyaageotex.com   Our Work Portfolio:- www.deepit.com/work/   Read More...

Google wants large Indian firms to use its apps for real work

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India is one of the fastest growing markets for Google's enterprise business and the company is working on getting large companies, who typically use competitor products, to switch.   Google-Apps-For-Work, as its enterprise products are called, are already being used by companies such as Hero Motors, Welspun and JSW Steel.     "India is our fastest growing large market. We are seeing our strongest demand here. There has been an acceleration in the large 18 Read More...

Tata Group to Join Ecomm Bandwagon with Tata CliQ

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The Tata Group is set to board the ecommerce bus with the launch of its online marketplace by the end of this month.   Called `Tata CLiQ', the marketplace will integrate the online experience with omni-channel support at brickand-mortar stores. The business to be launched by new arm Tata Unistore, will initially focus on apparel, electronics and footwear.     “The `Q' in the logo represents a magnifying glass - a visual representation of the brand's focus on Read More...

we are excited to announce the launch of new website – “www.satyamtraders.com”

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We are very excited to announce the launch of our newly designed website. Visit us at our new web address www.satyamtraders.com Our Work Portfolio:- www.deepit.com/work/ Read More...

we are excited to announce the launch of new website – “www.urmpl.com

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We are very excited to announce the launch of newly designed & develop website. Visit us at our new web address www.urmpl.com Read More...

How to Develop a Brilliant SEO Strategy for Your Business

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A sound SEO strategy is one of the main marketing strategies that can lead a business to years of online success and growth. The skill lies in tailoring your website to the algorithms that search engines use to rank websites. That is easy said than done. Apparently, search engine algorithms keep changing as the internet world evolves. Running successful SEO Company in Surat, they stay up-to-date with best SEO practices to develop sound strategies that excel in the internet space. Here Read More...

Not So Appy, Myntra to be Back on Desktops

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U-TURN Fashion ecomm player to relaunch desktop version next month after a year in app-only mode to win back customers and drive sales.   Fashion ecommerce retailer Myntra is withdrawing from its mobile-only strategy and will relaunch a desktop version of its website next month in an attempt to bring back lost customers and drive growth.   The move comes a year after Myntra shut its desktop site and become an app-only store, triggering a debate among online players on whether this Read More...

Google Acquires Startup by Indian-origin Entrepreneur

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As part of its plans to scale training offerings, Google has acquired Synergyse Training, a business technology start-up founded by an Indian-origin entrepreneur, the California-based search engine giant announced on Monday.   Toronto-based Synergyse that puts a virtual guide into Google Apps, training you to be productive and stay up to date with changes was founded by Varun Malhotra and his business partners.   “We're happy to announce Synergyse will be joining Read More...

Why Good Content is Important for SEO

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The success of website is known by the traffic it generates, and for generating high traffic, you required a good content for Search Engine Optimization (SEO). The ‘O’ in SEO stands for optimization – and optimizing your website’s content is key to attracting potential customers to your site.       Search engine spiders are out there crawling the internet – looking for content that’s relevant. For search engines like Google and Bing, the goal is to Read More...

8 Popular Social Media Platforms

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Social Media networking feels like it has been around for a lot longer than it has. In fact, it was less than a decade ago that it really hit its stride. Seems unbelievable right? Take a look at the following networking sites and when they were launched. LinkedIn Tagline: The go-to place to act professional without a business suit on. Launched: December 2002. MySpace Tagline: A place for Friends. Launched: August 2003 Facebook Tagline: Facebook helps you connect and share with the Read More...

WITHOUT MOBILE APPS BUSINESS IS ALMOST UNPREDICTABLE

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With technology advancing by leaps and bounds, we can see that the use of smart-phones, android mobiles has increased to an extent. Now- a- days, every business has its mobile app that a user can download and easily use it as this saves the time of typing any website in the URL address bar. Mobile applications have made it easy for users to go through anything just with the tip of a touch. Business people provide various discount offers if mobile users make use of their mobile Read More...

Benefits of working with Magento web development

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Magento, formed on open-source technology, is a feature-rich e-commerce platform with the help of which online merchants can control over the content, look and functionality of their e-commerce store. In order to give a similar kind of environment and experience to users on desktops, laptops, tablets and Smartphones an individual website is designed by Magento developers.     Amongst the varied e-commerce development technologies, Magento has certainly grabbed the most Read More...

Website Design & Development Trends in 2016

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The web design that will prevail this year are just the refinement of the previous designs that have been dominating the web for past some years. These have always remained the most important factors to consider in the web designing practices. As there have been some major technological advancements in the last year, here is a round up of the most prominent elements that still hold utmost importance in website designing trends.   Here Are The Web Design Trends Read More...

Participation of Deep Technologies in SITEX - 2016 (Surat International Textile Expo)

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Event Profile “Surat International Textile Expo 2016” (SITEX) is the avenue for the enterprising and farsighted businessmen, who are planning to upgrade their business in the new world environment. It will provide a huge show – case for products in the world’s most lucrative markets. An opportunity for those who want to capitalize on their expertise and challenge for those who want to consolidate the existing market. Visitor Profile Visitors like Overseas and Domestic Visitors, Read More...

Tips For Making SEO Friendly Ecommerce Site to Enhance Ranking

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In highly volatile business scenario, SEO - friendly e-commerce website development is the most importunate approach, used by different products’ merchants. Indeed, the optimization of e-commerce website has become essential in online marketing by using latest tools & technologies. But this is not enough, if we see the current market, the competition is very tough. Now millions of industries are in the market, so to survive it is needed that the online store site page visibility should be Read More...

Why is Magento a prospective platform for your Ecommerce business?

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After having decided to kick start your own Ecommerce venture, the one big doubt that lingers in your mind is picking the right platform to build your Ecommerce website. No doubt, an Ecommerce platform simplifies the job of creating an Ecommerce website. However with too many Ecommerce platforms available in the market it becomes a tad confusing when it comes to selecting the best among the lot.   Before zeroing in on an Ecommerce platform you need to consider some factors that will Read More...

WordPress Web Development Services at Deepit

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Word press is a powerful semantic publishing platform where millions of websites are created by People. It started in 2003 as a typography of everyday writing. After that it became the self-hosted blogging tool which became very famous. Millions of sites were seen by millions of people every day. Word press is open source project on which lots of people are working, means you are free to use it for anything from your recipe site without paying any amount with license free.   Before Read More...

Why Deep Technologies is the best SEO Company in Surat, Gujarat??

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Search Engine Optimization is the procedure of enhancing the performance of a Website on natural (common, un-paid or Organic) search engine result pages for focused on essential words. In this Tech Addict World, every and everything is sought online and particularly on Search Engines. Search Engine Optimization (SEO) is the methodology by which you can get your Website on Top of Search Engine Page Results (SERPs). With the assistance of SEO you can expand the Web Presence of your Website and Read More...

Celebrating Birthday Party

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Deep Technologies, celebrating Birthday party of one of its empolyee at Diwan-E-Khas restaurant           Read More...

Quick and Easy Way To Promote Your Online Business and make money

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Some necessary points are required to be kept in mind if you have decided to run an online business. Running an online business is not simple like running an ordinary business as there is not direct contact between the Businessman and their client. Certain simple and sober steps should be undertaken to enhance your business on the internet. Making business socialized: As there is a great craze of social networking in the society, we must grab this opportunity by putting Read More...

5 Simple Tips to Start an Ecommerce Business

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Starting an ecommerce website seems easy, but there are a lot of things that people don’t understand and in the process make crucial mistakes, which may prove to be the downfall of their ecommerce business. Most, try to do too much too soon, which causes over burdening of merchandise, customer support, orders as well as huge amount of stress. To start an ecommerce business what you should aim at, is stick with a simple plan. Magento ecommerce development provides robust technical features Read More...

E-commerce Market Growth In India

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E-commerce market size for goods is expected to jump about five times to $40-50 billion by 2020 from about $8-12 billion presently, says a report.   While travel is expected to account for 60 per cent of e-commerce sales by 2020, electronics would account for about 30 per cent, said the joint report by Boston Consulting Group and Retailers Association of India.     The growth of digital retail is dependent on the shift in the profile of Internet users and the total users Read More...

India's Ecommerce Market is the Fastest Growing Globally

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India received $6.6 billion in venture capital and private equity investment in 2015, a 50% increase from the previous year, which probably contributed to a steep growth in the gross merchandise value for ecommerce companies, Morgan Stanley said.   The GMV of the country's top three ecommerce companies exceeded that of the top 10 offline retailers last year, it said. Since the Indian market has huge potential, the opportunities are making "the story compelling for global Read More...

Top Reasons for Businesses to Go for Android Application Development

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Android apps have taken the world of information technology by a storm – these apps are practically everywhere starting from banking and shopping to news, blogging and event management. A whole lot of important operations today are carried out with the help of these apps. For almost every task that can be handled by a mobile device such as a tablet or a smartphone, there is an android app which is why businesses are hiring android developers in bulk. They can deploy these apps in order to Read More...

Responsive Design Mistakes to Watch Out For

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Everybody is riding the “responsive website design” wave. We all want it because we all understand the implications it has for our businesses. However, just as it’s important to take the idea on board, it’s also vital to understand what can go wrong with it. Let’s have a look at a few mistakes in responsive website design that could potentially cause far more damage than good-watch out for them!   Not considering the “mobile-first” version: The thought process Read More...

ભારત : વસ્તી બિલિયનની, ધંધો ટ્રિલિયનનો

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જેફ્રી બેઝોસ, ઝકરબર્ગ, નડેલા કે સુંદર પિછાઈ ભારતને સ્માર્ટ બનાવવા નહીં પણ સ્માર્ટલી અબજોનો ધંધો કરવા માટે આંટા ફેરા મારે છે   ચીનની જેમ ભારતે તેમની પોતાની જ સોશ્યલ નેટવર્ક અને સર્ચ એન્જિન Read More...

Benefits of Social Media for your Business

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If we say that a well-planned social media strategy plays a key role in the promotion of a small or medium sized business then it would not be wrong. Social signals today are becoming an integral part of search engine optimization. Whether you have an online or offline business if you are taking part in social-media campaign actively then nobody can stop you.     Let us see the benefits of social media for your business.   Web-based applications and mobile Read More...

Why Business Websites Fail and Few Solutions for a Successful Website

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Website connects millions of people. We can share endless amount of information with the help of websites. The person behind the first website is supposed to be Tim Berners-Lee who changed the world by writing a few lines of code. Just imagine what would have happened when there was no website on Earth. There would have been no search engines and social media. We would have marketed ourselves with ads, telemarketing, brochures and door to door sales only.     Now, we are Read More...

What Next for Ecommerce in India?

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Ecommerce had a standout year in 2015, when it grew in size — from $5 billion to $8 billion — and pervaded every aspect of our lives. In 2016, it will grow further and sink deeper into our lives, albeit in a different form. Ecommerce is set to become more ‘m’, or mobile, than ‘e’ commerce. That means more users. No doubt, more users will help companies build scale, but they will embrace a few changes themselves. Companies will go after profitable growth rather than woo customers Read More...

Why Should You Hire a Responsive Web Design Company?

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Every task that earlier needed a PC or laptop, can easily be done with a smartphone today. For instance, with a few clicks and money transaction through your smart phone, you can easily book your movie tickets. Not only that, you can also use your smartphone for online shopping and sending emails.     Mobile Devices and Web Design   Mobile devices have changed the scenario of web design and development. Browsing through a website using a laptop or PC is Read More...

Five Major Reasons for an Online Social Media Promotion

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Online social media in Surat become major tool for online business nowadays. People are not just connecting to social media for social uses nowadays there are using these for their business purposes also. Social media also offers various options for promoting online business. There are many reasons for an Online Social Media Promotion in Surat.     Notice by Numerous Users: These days many of us are online, some are connected for socialize, some are for purchases and some Read More...

How to protect ecommerce website from hackers

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According to Forbes, on an average 30,000 websites are being hacked every day. Of late hackers have set their sights on ecommerce websites. That is because access to information such as customer’s credentials stored in servers or company’s database, could earn the hackers many dollars. Also DDoS (Distributed Denial of Service) attacks are being carried out to make the network inaccessible to the users.       Such types of attacks are primarily carried out to Read More...

10 Magento Sequrity Tips You Should Follow

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  Create a complex password This is one of the cardinal rules to be followed while running an ecommerce store. Being a Magento store owner you will have access to sensitive information. So you need to set a strong admin password so that hackers find it tough to crack your passwords. While creating a password make sure Your password contains a minimum of 10 letters. • Comprises of numerical and special characters. • Mashed up with upper and lower case letters. • Read More...

Magento – The perfect choice for your E-commerce website!

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Online shopping has completely transformed the way people buy their necessary goods. To attain success with online business, the first and the most important thing that one requires is a well made ecommerce website. Among the various ecommerce website development platforms that are used extensively, one that deserves special mention is the Magento. It is an open source ecommerce web development platform which has attained high popularity due to its superior performance, scalability and top Read More...

Top payment gateways for your E-Commerce website

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How your Ecommerce store may look and function, achieving your ROI goals majorly depends on the ease of transaction experienced by a customer. A payment gateway is a powerful way to ensure hassle free payments and to reassure the visitors of your e-commerce store about your trustworthiness.   In short, a payment gateway is an eCommerce element that allows a customer/merchant to use internet transactions via credit/debit cards, securely. A bad payment gateway results in bad payment Read More...

6 Tips For Reducing Webpage Load Times

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Long webpage load times aren’t just frustrating, they’re also bad for your online business. Users are more likely to navigate away from sites that take a long time to load. In addition, there is a slight SEO advantage to having a fast site. In some cases, sites have seen significant increases or decreases in organic search traffic due to fluctuations in page load time.   Below I’ve compiled a few quick tips for helping you minimize your page load time and keep your site Read More...

How A Mobile App Is Good For Business Branding?

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As you all know how important a website for every organization, firm and company is. It helps in consumers and potential customers to be in touch with what is happening inside them. But in today’s generation smartphones have really influenced our day to day life. So new way to be in touch with masses is to create an app and have it all in just one click. Having an app is really good for establishing name of your business. Let’s have a look on some Read More...

Social Media Marketing Best Practices for Your Small Business

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Social media marketing best practices can change as rapidly as the social media platforms themselves. New networks are constantly joining the game, and the existing social media continually change their algorithms and their interfaces to adapt to an evolving user base. It can be hard to keep up, but don’t worry; we’ve compiled a few do’s and don’ts to help you optimize your social media marketing. Do Use visuals. Let’s face it: People scroll mindlessly through the Read More...

10 Points to Remember When Making Your Website Responsive

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Google also “recommends that webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.” This means not having a mobile specific site but having one website that changes in layout to suit the device that the user is using.   So what do you need to keep in mind when making your website responsive?   Here are my 10 top tips: Design the site for all screen sizes Don’t just concentrate on one phone Read More...

ડિમાન્ડ, ડોમેન્સ અને ડીલ ડોટની દુનિયાનો દિલકશ વ્યવસાય!

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ડોમેન્સની ડિમાન્ડ પારખીને જેણે શરૃઆતી ડીલ કરી એ આ બિઝનેસમાંથી કરોડો કમાયા. હવે મનગમતા ડોમેન્સ મેળવવાનું અઘરું બન્યું છે એટલે આજે ય પસંદીદા ડોમેન્સનો સરખો દામ લગાવતા આવડે તો કરોડોમાં Read More...

THE ECOMMERCE EDGE

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From the advent of the internet revolution in China, ecommerce has always been at the forefront of the startup economy, led by trendsetter Alibaba. From catchall platforms such as JD.com to specialized verticals like fashion retailer LightintheBox and cosmetics giant Jumei, ecommerce has powerfully testified to the power of the Chinese consumers' buck   In comparison, India's ecommerce industry lags around 10 years behind China, which took off in 2005. The rise of Indian Read More...

Online grocers come up trumps in India’s e-commerce boom

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MUMBAI (Reuters) – Put off by snarled city traffic and a shortage of parking, more Indians are shopping for groceries online, helping e-tailers like Bigbasket.com and Localbanya.com turn in profits while supermarkets are struggling.   The online grocers benefit from low overheads, as they store goods in warehouses outside big cities where commercial rents are sky-high. Some like Bigbasket.com can also charge more for certain items than traditional supermarkets, which means Read More...

Affiliate Sites Gear Up for E-shopping Fast

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Sites like Desidime creating 'how-to' guides for a glitch-free experience during fortnight-long retail push   Many online sites are gearing up for a surge in business with a fortnight of discounts during the ongoing Google-led online shopping festival followed by Black Friday and Cyber Monday next week. The affiliate sites are creating ‘how-to’ guides for best deals in different categories, anticipating a four-fold rise in traffic and a similar jump in Read More...

Indian e-tail set to touch $15bn by 2016, says report

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NEW DELHI: The Indian e-tailing market is set to touch $15 billion and the country will have 100 million online shoppers by 2016, says a research report released by Google on Thursday. At present, the domestic e-tailing market is pegged at $3.5 billion, which is less than 0.5% of the $650 billion retail industry.   The findings of the Google report, done in collaboration with Forrester Research, suggest that over 50 million new buyers will come from tier 1 and tier 2 cities. Read More...

How To Advertise On Facebook

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Facebook's Mark D'Arcy tells us what marketers can do to not make their ads on the social network a menace     Twenty-first century nightmares are made up of your Facebook News Feed, your dad and the comment he just left on a particu larly incriminating photo of you posted by a Friend after a night of abject debauchery You know a media platform is all pervasive when the kids, parents, pet mutts, bosses, exes and distant relatives are all chattering, sharing and Read More...

Discovery Portals in Vogue as Shoppers Navigate the Web

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Buyers are now using such sites increasingly to pick fashion products   Akriti Saxena calls herself an online shopaholic. The 24-yearold Delhi consultant's wardrobe is full of clothes bought from Myntra, Jabong and niche fashion portals like StalkBuyLove and Cupcake and Closet, but Saxena has chosen few straight ones from these stores. She depends on product-discovery websites to help her out in making a decision.   “It has become really easy to sort Read More...

Food Brands Serve it Hot Online and are Loving it

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Web & mobile-driven sales at McD's, KFC on the rise, helping them cut costs by half   Hungry? If you have a smartphone, you can order a burger online and be rest assured McDonald's is lovin' it.But that's not the only chain that likes online orders. Domino's, KFC, restaurants like Mainland China and Punjab Grill and even local outfits such as Biryani Zone are pushing this route aggressively in an environment that continues to see sales and profits under Read More...

Brands Born on the Web Learn How to Live By It

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Web-only brands use marketplaces for visibility, woo customers to own sites with unique offers   Large retailers struggling to ensure that online sellers don't cannibalise their traditional sales channels could learn a thing or two from young web-only brands, which offer products on their own websites and in marketplaces.   Depending on how you look at it, it's either a tightrope act or the best of both worlds. Online retailers of clothing and accessories Read More...

Mobile Payment Solutions Firm JunoTele Catches Facebook's Eye

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Most new-age, mobile-first companies from Silicon Valley find it easy to attract consumers in emerging markets such as India but hit a wall when it comes to getting them to pay for products and services.   So when a Bengaluru-based startup offers a payment solution – and one that doesn’t require credit cards or the Internet – large players including Facebook are bound to be interested.“They (Facebook) have shown interest in using our product,” said Read More...

Google's Singhal Searches for 500 m Netizens Here

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Google search has answers to most of your questions. But not all. If Amitabh Kumar Singhal succeeds in making the `Star Trek computer' he set out to build, it just might. At Google, the 46year-old, India-born executive is the search czar. Google fields over 100 billion search queries every month, a service which generated most of its $55-billion (Rs. 3.3 lakh crore) revenue in 2013.   In India, there is also another important target on his mind -helping increase the number Read More...

India fastest growing e-commerce market in Asia-Pacific region; to touch $6 billion by 2015: Gartner

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NEW DELHI: India is the fastest growing e-commerce market in the Asia-Pacific region and is expected to touch $6 billion (about Rs 3.7 lakh crore) by next year, research firm Gartner said today. "Digital commerce is at a nascent stage in India. However, India is one of the fastest-growing e-commerce markets in Asia/Pacific," Gartner Research Director Praveen Sengar said in a statement. India represents a $3.5 billion e-commerce market, growing at around 60-70 per cent Read More...

Etailing Booms, But ePayment Falters

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Dhirendra Kumar CEO, Value Research   Last week, I read an interview in which Silicon Valley legend Marc Andreessen talked about reinventing finance, with the theme being, as he put it, “We Can Reinvent the Entire Thing”. Of course, Andreessen talking not about ‘big’ finance, but online consumer transactions, the focus being on the cost and security of these transactions.   As he puts it, “We have a chance to rebuild the system. Read More...

Google's Revenue from India May Top $1 b this Fiscal

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Heavy spending by e-comm firms may . 6k cr help co clock ` in year to March '15 In the great Indian ecommerce race, the real winner is a company which isn't even on the race track -Google, the US-based search giant. The California-based company, sources said, is on its way to clocking over $1 billion (Rs 6,000 crore) in revenue from India in the year to March 2015, helped along by heavy spending by ecommerce firms. According to company filings, Google crossed Rs 3,000 crore in Read More...

Google to Take on WhatsApp with Instant Messenger

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ET EXCLUSIVE - Google to Take on WhatsApp with Instant Messenger Jayadevan PK Bangalore Co to launch own IM app in India next year after losing out to Facebook in race to buy WhatsApp After losing WhatsApp to Facebook in a multibillion dollar acquisition bid, Google is planning to launch its own mobile messaging app which the search giant is likely to test in India and other emerging markets. Last month, Google sent top product manager Nikhyl Singhal to India to do a recce of the Read More...

On Social Media, Hashtag Can be a Big Marketing Tool

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Online Contests with interesting and quirky hashtags catching the attention of customers   NEW DELHI: Hashtag this: "#SkippedBreakfastBecause" read a trend last month. A day later, the same hashtag was converted into a clever marketing technique on Twitter reading #BreakfastWithTropicana. Cadbury Dairy Milk chocolate tweets a contest with #FreeTheJoy, #SilkCaramello and #LetsPlay while #JabongBeYou is the latest hashtag contest for fashion website Read More...

As Online Shopping Booms, Big Brands Turn to E-trailers for Consumer Insight

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Say data from online retailers cost a fraction of the hefty fees market research companies charge When Philips India recently launched a specially designed entry level shaver targeted at male consumers in smaller towns, what convinced the Dutch firm about its market potential was data culled primarily from ecommerce and search sites, validated by its own research.   A Philips official said tracking sales and browsing data of such products helped the firm notice high Read More...

The Future is Here

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We bring you five investment themes that could drive change over the next five years   THE BIG SHIFT FROM UNBRANDED TO BRANDED Tastes of the young and new Indian consumer are changing. They prefer buying from large brand than going to mom and pop jewellery stores. These changing tastes and lifestyles automatically offer an advantage to the organised branded sector. Having a strong brand is a huge positive — that’s probably why consumer companies account Read More...

Samsung Plans Two Premium Devices To Counter Apple's iPhone 6, 6 Plus

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South Korean phonemaker Samsung, which has been losing market share to rivals in India, is gearing up to launch two premium devices — the Galaxy Alpha and Galaxy Note 4 — to take on the new iPhone 6 and 6 Plus.   The company has started talking to distributors and retailers to launch these devices in time for Diwali, ahead of the launch of the Apple devices in October.   Unlike previous Samsung phones that were clad in a plastic body, these will be the Read More...

Android One to Garner 'Likes' for Facebook

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Even as Google prepares to pry open larger chunks of the Indian market with an array of cheap smartphones as part of its Android One programme, it will also willy-nilly help rival Facebook grow its India numbers.   Next Monday, Google is widely expected to launch a range of Android One smartphones, mostly priced under . 6,000 ($100). These have been ` developed in partnership with local mobile phone man ufacturers including Micro max, Karbonn and Spice.They are expected to be Read More...

Government launches .bharat domain name in devanagari script

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NEW DELHI: The government today launched the .bharat domain name in devanagari script covering eight languages including Hindi, Konkani and Marathi.  With the launch, individuals of companies who are interested in owning a website with domain name in Hindi language would be able to book the name in Hindi script.  The name would have '.bharat' in Hindi script as its extension instead of commonly top level domains such as .com, .net or .in.  "This initiative should Read More...

Bringing Service Apartments to Your Online Doorstep

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Hot Startup Scrappy Ventures Startup helps customers find and book service apartments in nine cities It took just a month-long trip with the attendant hassles of finding affordable and safe accommodation to trigger an idea for a new business. Posted to Pune on a business trip by search giant Google, Ashish Agarwal was keen to find a service apartment that would accommodate his wife and young son. Finding one though proved tricky. “I could hardly find anything listed online, and later Read More...

Please visit us at stall no. 503 in Udyog 2014

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----------------------------------------------------------------------------------------- Stall No. 503 ----------------------------------------------------------------------------------------- Exhibition Venue Surat International Exhibition & Convention Centre Sarsana, Althan Road, Surat, Gujarat, India Read More...

E-com Opportunity: India Vs BRIC Nations

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Popular Categories of e-Shopping in BRICS Apparel,  Accessories,  Electronics, Personal Care,  Books, Home  Appliances,  Cosmetics, Shoes  & Bags   Read More...

As Web Search Goes Mobile, Rivals Chip at Google’s

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People are overwhelmed at how crowded internet has become, they now expect computers & phones to be smarter and do a lot more for them Say you need a latte. You might pull out your phone, open the Yelp app and search for a nearby cafe. If instead you want to buy an espresso machine, you will most likely tap Amazon.com. Either way, Google lost a customer. Google remains the undisputed king of search, with about two-thirds of the market. But the nature of search is changing, especially as Read More...

Single-Brand Ecommerce

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Creating your own brand of products in one category like jewellery or fashion and using the online channel to retail the products   Seed investment Up to Rs.10 crore   Market size ecommerce market size to reach $200 billion by 2020 TECHNOPAK   Target customers Online users; Total number of users transacting online in India to reach 38 million by 2015 AVENDUS CAPITAL   How long to earn fi rst reveneus Product development and pre-launch process: around six months; Read More...

Ecommerce Logistics

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Companies provide last-mile delivery support to online ventures. Some portals take orders for offline retailers and handle deliveries as well Seed investment Rs.3-15 lakh (For single city setup)   Market size Logistics market size in India $100 billion DELOITTE   Target customers Online and offline retailers   How long to earn fi rst reveneus From the very first day   It was a road trip across the hills and along backwaters of Kerala in 2009 that changed the career of Read More...

Big Data Analytics

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The process of examining large amounts of data to uncover hidden patterns and unknown correlations. This can provide competitive advantages over rival organisations. From crafting strategies for cricket teams to helping scientists develop new drugs, Indian entrepreneurs are building specialised companies. These firms can chew through billions of bits of data, analyse them via self-learning  algorithms and package the insights for immediate use. “Big data is becoming hot, because people are Read More...

Google Wins Biggest Ever Enterprise Deal

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MADRID Google won its largest enterprise contract ever from Spanish bank Banco Bilbao Vizcaya Argentaria as the owner of the world’s most popular Web search engine tries to win business clients from Microsoft. About 110,000 employees in more than 26 countries at Spain’s secondlargest lender will start using the Google Apps offering which includes e-mail service Gmail, time-management tool Calendar, datastorage service Docs and Website-creation program Sites, the companies said. “We are Read More...

Mobile Payment

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With an estimated 900 million mobile users, India is the second biggest mobile market in the world after China. And as with ecommerce that is witnessing a second coming, mobilebased payments that failed to take off nearly five years ago are now being launched in newer and improved versions. Ezetap Mobile Solutions, a company that processes card payments on mobile phones, has built technology that allows anyone to accept cards—from merchants to cabdrivers, grocers and pizza delivery boys. It Read More...

List of most expensive domain names

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List of most expensive domain names From Wikipedia, the free encyclopedia Jump to: navigation, search This is a list of the top 15 highest prices paid for domain names. 1.Insure.com $16 million in 2009 [1] 2.Sex.com for $14 million in October 2010[1][2] 3.Fund.com 2008 £9.99 million[1] 4.Porn.com 2007 $9.5 million[1] 5.Fb.com by Facebook for $8.5 million in November 2010[1][not in citation given] 6.Business.com for $7.5 million in December 1999[1] 7.Diamond.com 2006 $7.5 Read More...

Hackers claim to steal 4.5 lakh Yahoo accounts

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SINGAPORE: A previously unknown hacker group has posted online the details of 4, 50,000 user accounts and passwords it claims to have taken from a Yahoo server. The Ars Technica technology news website reported that the group, which calls itself D33DS Company, hacked into an unidentified subdomain of Yahoo's website where they retrieved unencrypted account details. Read More...

NSE Website - nseindia.com

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એનએસઇ F & O માં ૧ઃ૩૬ વાગ્યાથી ટ્રેડીંગ બંધ પડયું, જે ૩.૩૦ વાગ્યા સુધી લગભગ બંધ રહ્યું ૧૫થી ૨૦ મિનિટમાં લોગ ઇન કરવા જણાવાયું છતાં ૭૫થી ૮૦ ટકા ટર્મિનલમાં સોદા નહીં ઃ નિફ્ટી ફ્યુચર છેલ્લે ૨૦ ફરકે Read More...

Domain Applicants to be Alerted of Data Breaches

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Organisations taking part in the most ambitious expansion of the Internet so far will find out next week whether their applications for new domain names could have been viewed by competitors as a result of a software bug. The US non-profit Internet Corporation for Assigned Names and Numbers (ICANN), which operates the Internet's naming system, has been inviting organisations to apply to own and run their own domains, for example .apple, .nyc or .gay, instead of entrusting them to the operators Read More...

Seven Sins of Content Marketing

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Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands over-estimating how much content consumers want? As brands continue to pour forth websites, magazines, ad-funded TV programmes and co-creation campaigns, many consumers are struggling to wade through the rising tide of content. Some brands are reporting that feedback indicates they should actually produce less content; the amount of material can be a distraction, and many Read More...

Prevent Domain Name Hijacking, which is one of its most valuable assets

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A company's domain name is one of its most valuable assets, yet businesses do little to protect them from being hijacked. As DNS hijacking becomes more prevalent, IT leaders need to understand how they can protect their companies from the damages domain hijacking wreaks. 4 Ways to Protect Your Domain Domains wouldn't be nearly as easy to hijack if the companies that owned and registered them better protected them, says Harvey. Fortunately, IT managers can take a few simple steps that will go Read More...

How to Better Search THE WEB

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For most people, searching the web is limited to just entering a bit of text into a search box. Hitesh Raj Bhagat & Karan Bajaj show you how to search faster, more accurately and have some fun while doing it to Google Launched in 1997, this search engine with a minimalist design has grown in a way that a few would have imagined. It is adopted by multiple browsers as the engine for their top search bar and is also used as a homepage by various browsers. Tips, tricks and easter eggs 1. Read More...

100 Million Opportunity

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100 Million Opportunity In November, the active Internet base of India crossed 100 million subscribers. What does this number mean for businesses that can ride on this? Shelley Singh breaks it down for four categories of businesses One hundred million Internet users. It’s a number that has been celebrated — and questioned. When an industry body announced in November the crossing of that milestone, it was seen as a representation of the buzz being felt in the Indian Internet space. But as Read More...

VERISIGN ANNOUNCES 8 to 10 % INCREASE IN .COM/.NET DOMAIN NAME FEES

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VERISIGN ANNOUNCES 8 to 10 % INCREASE IN .COM/.NET DOMAIN NAME FEES DULLES, VA -- (MARKET WIRE) -- 07/14/11 -- VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, today announced, effective Jan. 15, 2012, an increase in registry domain name fees for .com and .net, per its agreements with the Internet Corporation for Assigned Names and Numbers (ICANN). Read More...

How to Stay on Top of Google’s Search Rankings

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Follow norms, avoid search major’s penalty In May 2009, a year after being in business, OneNewsPage-.com founder Marc Pinter Krainer woke up to see internet traffic on his site turning to almost zilch – that too overnight. Krainer, who had raised money a few months back from investors, was not only red-faced but perplexed too about the reason for this drop. Only later did Krainer discover that the dip was because of Google Penalty, whereby your site will show up lower on Google Read More...

6 Things to Know About GENERIC TOP-LEVEL INTERNET DOMAIN (TLD)

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TLD is the suffix attached to domain names (eg: .com, .org, etc). It is used in URLs to identify particular web pages and is at the highest level in the hierarchical Domain Name System of the Internet Originally, the top-level domain space was organized into three main groups: countries, categories, and multiorganizations There are 22 generic TLDs consisting .gov, .edu, .com, .mil, .org, .biz, .info, .names, .pro and .net. Of these domains .edu, .gov, .int, and .mil are now considered Read More...

Credit Card Transactions Up by Over 30% in June

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MUMBAI Transactions worth . 7,191.11 crore were carried out using credit cards in the country in June, 2011, translating into a growth of 29.8% over the same month last year. The number of credit cards in circulation has, however, declined by over 6.7% to 1.76 crore as of June 30, 2011. Transactions by credit card during Q1 of this fiscal stood at . 22,127.50 crore, a jump of 30.5%. Read More...

Looking for Good Bargains? Go Online

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  Websites offer up to 90% discount. But temper temptation, study the fine print Be it a holiday package, dining at a star restaurant or getting a hair cut at a fancy salon, everyone wants a better deal (read huge discounts) these days. This has led to a mushrooming of internet sites that offers discounts on everything under the sun. There are 20-30 websites like snapdeal, taggle, sosasta, mydala, and so on, offering such deals to customers. “Consumers want to try new products Read More...

Rise of Indian Social Media Entrepreneurs

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ooming social media prompts organisations to seek help from Indian entrepreneurs to transform virtually every part of their business operations, writes Peerzada Abrar Last year, Amit Agrawal, a Jaipur-based consultant, bought a Dell Laptop for . 33,000. Within seven to eight days of purchase, the machine started to crash repeatedly and could not play videos or music. Agrawal went to the company service centre several times, but they could not solve the problem. After eight months of Read More...

Microsoft rolls out Office in the cloud

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SEATTLE (Reuters) - Microsoft Corp made its biggest move into the mobile, Internet-accessible world of "cloud" computing on Tuesday, taking the wraps off a revamped online version of its hugely profitable Office software suite. The world's largest software company is heaving its two-decade old set of applications -- including Outlook email, Excel spreadsheets and SharePoint collaboration tools -- into an online format so that customers can use them on a variety of devices from wherever they Read More...

eMail’s Midlife Crisis @40

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In its 40-year-tenure as a form of communication, email has run its course from the domain of nerdy geeks to one of the most common ways to keep in touch, both personally and professionally. Although email as a mode of communication was around for 10 years before the term ‘email’ was actually coined, we now count on it in our daily lives. However, off late, this ubiquitous means of communication is facing a mid-life crisis, mainly because of the rampaging growth of social Read More...

Web Set for More Domain Names

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Internet minders voted on Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system's biggest shake-up since it started 26 years ago. Groups able to pay the $185,000 application can petition next year for new updates to “.com” and “.net” with website suffixes using nearly any word in any language, including in Arabic, Chinese and other scripts, the Internet Corporation for Read More...

Hacker Group Lulz Brings Down CIA’s Website

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The public website of the US Central Intelligence Agency (CIA) went down on Wednesday evening as the hacker group Lulz Security said it had launched an attack. Lulz Security had claimed responsibility for recent attacks on the US Senate, Sony, News Corp and the US Public Broadcasting System television network. The CIA site initially could not be accessed from New York to San Francisco and Bangalore to London. Later in the evening, service was sporadic. “We are looking Read More...

Web Firms Test Internet's Readiness for Future

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Web companies including Google, Facebook and Akamai are joining forces on Wednesday to test the Internet’s readiness for a future in which billions more people and devices will be connected. The pool of Internet addresses used for most traffic today is near ex-haustion, but adopting IPv6 -- a new Internet protocol with 4 billion times as many addresses -- has been slow despite the fact that it is more than a decade old. Publishers and Internet service providers have been waiting for the Read More...

New IT Rules Have Internet Industry in a Bind

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The Government’s new rules forgoverning user-generated content on websites are evoking the ire of internet community in India and chiefly from the largest search engine firm Google, which calls the rules as censorship of internet in the country. The new set of rules will impact all internet firms which accept user-generated content such as Google, Microsoft, Rediff, Indiatimes, Yahoo, Facebook and others. The new rules are set to regulate reader’s comments on articles, Read More...

SEO-l Searching

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IN the same website as it used to attract new customer in the US, Japanese car manufacturer Honda also sold used cars. Now, for a potential used car buyer, it was confusing because when he for the brand on a popular engine, the first site that came up was the main site. The customer then had to navigate through reams of information before he could reach the used cars page. Honda had its optimised but what they came up with was a ‘one size fits all’ solution. Enter SEO (engine Read More...

E-comm start-ups on a hiring spree, fork out hefty pay deals

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HIRING by start-up compa­nies across the country's entrepreneurial sector is rising sharply driven by the up­surge of new firms in the e-com­merce and online retail segments. Hiring in these sectors is set to in­ crease by nearly 50% in 2011 as more firms look to profit from ris­ing internet usage across both metro and non-metro locations. Industry estimates of growth In e-commerce markets indicate revenues of T55,000 crore in 2011 up from ?20,653 crore in 2009 as new companies are set up Read More...

Google, Microsoft spar over search results quality

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Google is accusing Microsoft of cheating as the two duel for internet search supremacy, but Microsoft denies the charge, saying it's just using all available weapons to lessen its rival's dominance. The dust-up between the two companies that process virtually all of North America's search requests grabbed the spotlight Tuesday at an event sponsored by Microsoft about the future of internet searches. Microsoft's practices have even wider implications now that its technology powers Yahoo searches Read More...

Advertising will be about Advertising will be about engagement, not brand awareness. the more fun consumerss. have with your ad, the less work you have to do to persuade them to buy your product

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IT’S HARD TO FEEL A revolution when it’s rumbling underneath you. When I moved to California in 2009, I finally got around to throwing out a big box of video cassettes, which got me thinking about buying my first DVD player in London in the late 90s. At my local video store, I struggled to find new releases on DVD. The conditions were in place for a major shift -- both consumers and movie studios were hungry for a higher-quality, more durable and interactive alternative to VHS --but Read More...

As web integrates with TV, future of home entertainment will change forever

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THE YEAR is 2016. Venue: Eden Gardens. A packed stadium is enjoying the match with pop-out screens on seat arms -to watch replays that they might miss. You are watching the action live at home and the experience is no different from being there since it is through ultra-definition (UD) TV. Its USP is the zoom capability to get a magnified view of the action—a catch in slips or a huge six—with inbuilt capability to show replays, even if they are not telecast. Of course, by then TV would have Read More...

Web sites that use wisdom of crowds

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IN 2010 MUMBAI-BASED ANCHOR AND model Nazneen Batliwalla, created her profile on Balaji Telefilm’s site Hoonur.com. Soon she was hired for an entertainment show Anjaana Anjaani on Zoom TV channel, where five couples battle it out to be the choicest one in front of actors Ranbir Kapoor and Priyanka Chopra. Twenty-six-year-old Ashish Dubey joined a Gurgaon based telecom software developer as marketing manager for Asia Pacific, from nVidia, a chip maker, where he worked at its Mumbai Read More...

Web sites are hacked by pakistan

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Click on image to enlarge view Source : "Gujarat Samachar" 6 December 2010 Read More...

Personal Payments and local bank transfers in India

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Hi blog readers, it’s Anuj from the communications team here. I’m writing to let you know that personal payments to and from India and transfers to local banks in India have been suspended while we work with our business partners and other stakeholders to address questions they have about the service. During this time, customers can still make commercial payments to India but merchants cannot withdraw funds in Rupees to local Indian banks. We’re trying to resolve the Read More...

This Lok Sabha Election is big @ Cyberspace

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A host of websites creating awareness among voters and giving poll information have come up recently THE 2009 LOK SABHA ELECTIONS will go down in history as the one when a host of organisations used technology to create voter awareness. Websites like IndiaVoting.com, VoteMatters.com, Indian-Elections.com, IndiaNumbers.com, Jaagore.com etc are cases in point. Even web giants Google and Yahoo have chipped in with dedicated portals for the elections. The sheer volume of information from these Read More...

Google Tops Search For Best Workplace Again!

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For the fifth year running, internet giant wins top spot in survey carried out by ET and Great Place to Work Institute From here on, if you google ‘India’s best company to work for’, the answer you will get is — Google. For the fifth year in a row, Google India has emerged the country’s best company to work for followed by Intel, which remains in second place for the second year. Marriott Hotels is in third spot, a sharp improvement from ninth position last year, replacing American Read More...

Soon You can Buy Onions Online, Courtesy Reliance

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Express grocery delivery to mark RIL’s e-commerce debut Grocery will be the sharp edge of Reliance Industries’ e-commerce wedge. It plans to offer express deliveries of fresh fruit and vegetables to homes in Mumbai, making it the first such bid to bridge the last-mile connect by a large retailer. India’s thirdmost valuable company will make its debut in the e-commerce business with the Mumbai grocery venture by the year-end. Reliance plans to extend its retail business into e-commerce Read More...

THE STARTUP WEB

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Entrepreneurs are outsourcing support functions to others of their kind in a bid to start up faster and at a lower cost, find Harsimran Julka and Krithika Krishnamurthy 32,250 Number of service cos founded in India, last fiscal year 33 million Number of SMEs in India WHY OUTSOURCING TO OTHER STARTUPS PAYS Helps in customized and innovative offerings, such as on-demand cloud telephony services. Faster response time in case of any complaints, personal rapport with other cofounder helps. Lower Read More...

ગૂગલની મેઈલ સર્વિસનો દાયકો : ઘર ઘર જીમેઈલ

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૨૦૦૪ની પહેલી એપ્રિલે જી-મેઈલનું લોન્ચિંગ થયું ત્યારે કેટલાક લોકોએ તો તેને એપ્રિલ ફૂલ સમજી લીધું હતું ! જીમેઈલનો આઈડિયા ગૂગલના સર્વેસર્વાઓની મિટિંગમાં એક નવા-સવા છોકરડાએ આપ્યો હતો. એ Read More...

Tablet Mkt to Grow 38%

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[caption id="attachment_832" align="alignleft" width="657"] Tablet Mkt to Grow 38% [caption id="attachment_832" align="alignleft" width="657" caption="Tablet Mkt to Grow 38% TRADITIONAL PC SALES TO DECLINE. PC-TO-TABLET SUBBSITUTION TO FALL ON TARGET:GOOGLE OS ON MORE THAN ONE BILLION DEVICE DURING 2014[/caption]   Read More...

After Trimming Fat, Ecomm No More Cuts a Sorry Figure

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Switch to marketplace model, increased flow of funds inject new life RADHIKA P NAIR, BISWARUP GOOPTU & HARSIMRAN JULKA BANGALORE | NEW DELHI If India’s ecommerce firms had been health freaks, they would have made the perfect before-and-after shot. From just a year ago, when they were huffing and puffing with the flab of company-owned inventory and the strain of high costs, they have now become almost fighting fit. In many ways, this turnaround was not a matter of choice but of life Read More...

For the Phone, the Future is Big

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Phone makers turn to bigger screens in a departure from past Brian X Chen Smartphones are going against one of the long-held rules in portable electronics, that smaller is better. Year by year, computers, storage devices and music players have shed size and weight. And for decades, it has been happening with cellphones, too. But now cellphones, and smartphones in particular, are going the way of the television: they just keep getting bigger and bigger. And people keep buying them. The trend Read More...

Over 80% of Users to Shop on Mobile in Next 12 Months

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Mobile ad network InMobi said research showed that a greater number of people plan to buy through mobile devices next year. The survey, conducted with re-search partners Decision Fuel and OnDevice Research, showed that 83% of the 14,000 respondents are expected to spend money on an activity via mobile in the next 12 months, a 15% increase from the current  level. The Singapore-based company also said mobile advertising has about the same effect as that of television advertising. “With Read More...

The Logistics Wave

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The rapid growth of India’s online retail industry is proving to be a boon for logistics  companies vying to deliver products to customers  on time, writes Radhika P Nair Online Deliveries OPPORTUNITY: Logistics companies can earn $5 billion annually by 2021 from online retail firms (Technopak) Current market size of  online retail in India: $2  billion (industry estimates) Estimated market size of  online retail in 2023: $56 billion (Technopak) WHO: Large companies like Blue Read More...

Tata Group Drafting New Branding Rules

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Brand equity agreement being redrawn to reflect its universal nature of business KALA VIJAYRAGHAVAN & SATISH JOHN MUMBAI The $97-billion Tata Group has started work on an overhaul of its Brand Equity and Business Promotion (BEBP) agreement, an omnibus document that governs, among other things, which group companies use the Tata name and how, and how much royalty they pay for it. The agreement, drafted in 1996 and never revisited since, is being redrawn to reflect the ‘more Read More...

Advertising will Look Up in 2014 and May Grow by About 8-10%

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The India growth story took a knock in 2013 as growth slumped amid rising inflation, leading to a distinct cooling in the enthusiasm of overseas investors. Even the rural markets, which have picked up the slack when urban consumption slowed, have felt the pinch. Thomas Puliyel, president of market researcher IMRB International, spoke to Shambhavi Anand about the year gone by and why a turnaround doesn’t look imminent. Edited excerpts: What is the outlook for consumption, retail this Read More...

Web Will Invade Everything

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Pretty soon, all new TVs will have smart features and web-connected interfaces. To make sure that owners of 'dumb' TVs don't feel left out, some innovative products have been launched. Case in point is the InAir Smart HDMI Adapter. This tiny adapter plugs in between your set-top box and TV (using the popular HDMI interface). It overlays a display on top of your TV video feed and can show details regarding the content you are watching or you could access your social network feeds on the TV Read More...

Malware attack hits thousands of Yahoo users

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A malware attack hit Yahoo's advertising server over the last few days, affecting thousands of users in various countries, an Internet security firm said. In a blog post, Fox-IT said Yahoo's servers were releasing an "exploit kit" that exploited vulnerabilities in Java and installed malware. "Clients visiting yahoo.com received advertisements served by ads.yahoo.com," the internet security firm said. "Some of the advertisements are malicious." Fox-IT, which is based in the Netherlands, Read More...

Performance Marketing: FIVE TRENDS FOR 2014

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  The pending start of a new year sparks the debate on what will be hot for the year ahead, so here are Tradedoubler's predictions for 2014 By Dan Cohen Tradedoubler believes there will be five key topics of conversation in the coming year: value chain, traffic, data, pricing models, and regulation and compliance. Here’s why: Value Chain Indicators show that ecommerce spend will continue to grow. The impact of the smartphone and how it is supporting the change in consumer Read More...

Dropbox Sets Sights on Corporates

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Cloud storage startup ties up with Salesforce.com & Dell for a bigger biz push; plans to expand base in India over next 2-3 years JOCHELLE MENDONCA & JWALIT VYAS MUMBAI Dropbox weathered Steve Jobs’ anger and his desire to kill it but it now has a tougher challenge on cards: getting myriad businesses and corporations across the world, including India, to sign up for its service. The cloud storage startup has made headway among consumers, restless internet surfers and download Read More...

M-commerce: The Next Money Spinner

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Mobile devices will redefine how e-comm companies do business as more customers take to such devices for large-value transactions MOINAK MITRA & RAHUL SATCHIDANAND NEW DELHI | MUMBAI  You can tell the rules of the game are changing by closely observing how traditional players are viewing the mobility space. Of course, e-businesses ought to cash in on m-commerce first, but Domino’s Pizza India has a few ‘firsts’ up its sleeves. Apart from being the first to launch an e-commerce Read More...

Online marketing or stalking

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Internet users may face more privacy threats as marketers aggressively collect information MUMBAI: Someone is quietly profiling your every move online: snooping around what you tweet or scribble on FB or even scanning your emails to friends and family. If that sounds suspiciously close to stalking, marketers have a more polite name for the practice: mapping. While not a new phenomenon in India, it has become more critical given the growing importance of social media marketing and increasing Read More...

Alibaba Rival JD.com to Top Sales Target This Year

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JD.com, China’s second-largest e-commerce site, is set to exceed 100 billion yuan ($16.47billion) in annual sales for the first time in a market that has drawn investment from global retailing names such as Amazon and Wal-Mart. Sales volumes will likely eclipse the company’s target of 100 billion yuan compared with 60 billion yuan in 2012, JD.com said in a press release on Monday. The smaller rival of China’s Alibaba Group Holding said it has broken even for the first three quarters Read More...

E-Comm Portals Aim to Hit the Profit Highway in Two Years

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RADHIKA P NAIR & BISWARUP GOOPTU BANGALORE Leading Indian online retailers, including Snapdeal and fashion portal Myntra, expect to turn profitable in the next two years, signalling a seismic shift in an industry where so far growth has been pursued at the expense of the bottom line. Pressure from risk-capital investors and growing consolidation in an industry where the leaders are outpacing the laggards is forcing online retailers to identify newer revenue streams and cut down on costs. Read More...

IBM Bets On Cloud, Biz Partners to Log on to Small Enterprises

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International Business Machines (IBM) is betting on its recent cloud-computing acquisition Softlayer and in-house multi-billion-dollar financing muscle to crack the market for technology services among small- and medium- enterprises in India. IBM is raising investments in business partners that can act as the last-mile link between it and small enterprises, especially those that are interested in renting computing services rather than buying and owning them, according to Jason Mosakowski, who Read More...

‘Next Google Can Be From India’

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India is on the cusp of a revolution, writes Google executive chairman Eric Schmidt in Reimagining India. Exclusive excerpts:   In spite of its well-deserved reputation as one of the world’s leading information technology and software development hubs, India is far from being the connected society many foreigners imagine.... Today India, with a population of 1.2 billion people, has more than 600 million mobile-phone users but only about 150 million people who regularly connect to the Read More...

How Online Marketplaces Are Empowering Small And Home Businesses

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For nearly 25 years, Dinesh Chopra lived with a locational handicap. Chopra sells computer parts, electronic gadgets and accessories from his outlet in Nehru Place—an assembly of several four-storey buildings. Although Asia’s largest computer market registers thousands of footfalls every day, only a fraction brave the filth and dilapidation to climb up. “I’m on the first floor and that’s my weakness,” says Chopra, director, Softek Surya. “I don’t get regular walkin Read More...

Online Retail Creates Backend Opportunity Startups

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offering warehousing, inventory management services, spring up as e-comm cos move to marketplace model Online retailers who aggregate products from vendors are turning to startups for support at the backend, as they shed inventory in favour of the marketplace model. This is creating a wave of opportunity for young ventures offering services ranging from warehousing and inventory management to logistics and data analytics for ecommerce portals. “We are a one-stop shop for anyone looking to Read More...

Google Set to unveil 'priority inbox' for Gmail

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Reuters BANGALORE GOOGLE is set to unveil a new feature to its Gmail service that aims to separate a user’s important emails from the ones that do not get read often. The new feature called “Priority Inbox” will help users focus on messages that matter without having to set up complex rules, Google said in its official blog. The Priority Inbox application splits the inbox into three sections: ‘Important and unread’, ‘Starred’ and ‘Everything Else’. “As Read More...

Brave new world of web marketing

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Source of control in advertising as well as brand building is shifting rapidly towards the consumer IF ADVERTISING IS about ‘Truth well told — now, really well told,” should it matter which rooftop it is shouted out from? Let’s face it; the internet is beginning to make its impact felt. Between the legendary, endearing Volkswagen ‘Lemon’ and the melting AXE chocolate on our computer screens, the commandments of building brands & advertising are being Read More...

Website provides customer’s Data

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Web Coupons Know Lots About You, and They Tell The New York Times On Saturday April 17, 2010, 2:28 am EDT For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers. A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Read More...

Website surfing by 7 crored people

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71 million and counting : More and more Indians hit the e-highway NEW DELHI: About 71 million Indians ‘claim’ to have used the internet in 2009, a study by Internet and Mobile Association of India (IAMAI) and marketing research firm IMRB on Monday said. In a joint report titled ‘Internet in India’, IAMAI and IMRB said the number of people who ‘claimed’ to have used internet in 2009 stood at 71 million. ‘Claimed users’ — those who said they had used the internet in some form, Read More...

Towns beat metros on worldwide web

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The use of internet may be an urban phenomenon, but only 27 per cent of India's urban population admits to have accessed the medium at some point in time. The number of those accessing the worldwide web routinely is just a tiny fraction - 7 per cent - of the total urban population. And, if the numbers are rising fast, it is the smaller towns that are showing the way, with the likes of Kolhapur, Bellary, Thrissur and Panipat having more internet users than the top eight Read More...

Web addresses exceed world's population

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Melbourne, July 30 (ANI): Internet is growing in dimensions every second, so much so that there are more addresses than there are people on Earth, claims the team behind Microsoft's new search engine Bing. Bing has put the number of web pages at "over 1 trillion", while Google had earlier indexed more than one trillion discreet web addresses. The current global population stands at more than 6.7 billion, which means that there are about 150 web addresses per person in the world. And this Read More...

Microsoft, Yahoo! in 10-year Web search partnership

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  The long-expected deal effectively means Microsoft's new Bing search engine will be combined with Yahoo!'s experience attracting advertisersto pose the first serious threat to Google, if the companies get regulatory approval and can make the partnership work. Yahoo Yahoo shares fell 11 percent as some investors were disappointed by the limited scope of the deal, which did not include upfront payments for Yahoo, which could have been $1.5 billion or more, according to a Sanford Read More...

Intelenet bags $300-m deal from US healthcare co

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NEARLY two years after private equity firm Blackstone acquired BPO, Intelenet Global Services, the back-office processor is starting to see some big outsourcing contracts from the PE player's portfolio companies. The BPO firm has won a multi-million dollar contract from a healthcare provider in the US, which is a Blackstone investee company. The contract is the second-largest for Intelenet after its number one customer Barclays, according to sources close to the development. ET had reported Read More...

Google aims to be new wizard of OS

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With Chrome, Internet Giant Declares War On Microsoft's Windows Operating System IN a direct attack on Microsoft's Windows Operating System (OS) — installed in over 90% of the world's personal computers (PCs) — rival Google has announced its own OS, Google Chrome, to be commercially available by the second half of 2010. Initially, Google Chrome OS, which is linked to the company's web browser by the same moniker, will be for netbooks, the low-cost computers optimized for internet surfing Read More...

Online Sale 42% Increased

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Click on image to enlarge view Source : " Gujarat Samachar " 13 June 2009 Read More...

Combating Email Threats

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Taken From " PC Quest" 29 April 2011 Are you sure your anti-virus solution is enough to secure your system your email threats? Check whether your email system is vulnerable to email viruses, worms and other threats. Here we discuss various email threats and ways to fight them In today's world, email is critical to any business. Be it dealing with the clients and customers or with employees, email is an effective way of communicating with them. You can keep a check on your business through Read More...

India Inc Awaits Desi Domains

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Last week, Internet’s naming authority, the Internet Corporation for Assigned  Names and Numbers, completed its initial evaluation for a fi rst set of new domain names, which will vastly expand the internet suffi xes beyond the commonly used .com and .org varieties. Prominent Indian companies, too, have applied for new domain names. Here’s a list : 1. New Custom Website Addresses SOON INFOSYS, Reliance, Bharti or State Bank may fl aunt new domain names Bharti Group - .airtel & Read More...

The Rise and Rise of Digital Marketing

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US corporations are expected to increase their spend on digital marketing from 2.5% of revenue to 9% in 2013, overtaking IT spend as a percentage of revenue for the fi rst time. Not surprisingly, social media is where most marketers want to increase spending, but mobile applications are not far behind. Tablet applications also fi gure on the list. Brand building and differentiation are the top reasons for digital marketing, followed by customer  communication and assessment of customer Read More...

Five Hottest Sectors for Startups

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With technology fi nding new ways to sneak into our lives every single day, it is little wonder that the sector has thrived and has been dishing out healthy returns for investors. This, in turn, has created a robust network of mentors, who are supporting more technology companies, creating a virtuous cycle. Zinnov, a management consultancy that closely tracks the sector, estimates that between now and 2015, up to 600 new technology ventures will be created every year in India. The gold rush is Read More...

Cloud Computing

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Seed investment Rs.50lakh   The information is stored and processed on computers ‘in the cloud’ or the web instead of local servers. This data can then be remotely accessed through a personal computer, cellphone or any other device   The attractiveness of cloud-based applications across sectors, from hospitality to healthcare, is driven by ease of use and lower cost. Thi has led to India becoming a hub for young cloud computing companies.Chennai’s OrangeScape provides cloud Read More...