WordPress is definitely the world’s most popular as well as a powerful CMS, which brings several convenient options to you. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
1. Ease of Use
WordPress is very easy to use and has an intuitive interface. You Don’t need to understand a bunch of coding just to post content to your site. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
WordPress is browser-based. You can login from any Internet connected computer and manage your site. Make changes or add content from any computer in the world with Internet access and a browser—without the need for additional software or fixing firewall settings.
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dream weaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.
No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
6. The Design of Your Website is 100% Customization
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.
Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.
WordPress sites are very scalable as well as very cost effective. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least. As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
WordPress has mobile responsive coding which allows mobile users to also view your site via mobile devices. In fact, WordPress can automatically detect when a user is on a mobile device, and will automatically adjust your website settings for mobile viewing.